INTERIOR DESIGN DIRECTION

Strategic oversight, sourcing, and execution for residential and select commercial spaces.

OUR SERVICES

Intentional design. DIRECTED WITH CLARITY

We design environments that support how people live, work, and lead balancing emotional intelligence, architectural clarity, and long-term value. Each engagement is guided personally, with execution handled through a trusted team.

About Us

A Woman’s Touch (AWT) is a Dallas-based luxury interior design studio led by Principal Designer Jalicia Carter, specializing in emotionally intelligent, human-centered environments.

We believe design should do more than decorate it should shape how people feel, think, and move through their lives. Our work is grounded in clarity, emotional resonance, and environments that support well-being through thoughtful planning, material integrity, and architectural restraint.

Each project begins with a deep understanding of who a space must serve whether restoring ease at home, supporting focus in private work environments, or elevating select commercial experiences. Jalicia leads every engagement with a clear point of view, guiding design decisions, teams, and execution from concept through completion.

Our work is rooted in intention: refined, quietly confident, and deeply personal.

We don’t just design interiors.

We design experiences that change how people feel.

Modern living room with a curved beige sofa, round marble and bronze coffee table adorned with a decorative floral arrangement, and backlit wooden shelves with books and decor.

How It Works

A structured, collaborative process designed for clarity, confidence, and execution.

How It Works

A structured, collaborative process designed for clarity, confidence, and execution.
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Discovery Consultation

A strategic consultation to understand your goals, operational needs, brand identity, and the experience your space must support. This phase aligns vision, scope, and priorities early, creating a clear foundation for informed decision-making throughout the project.

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design concepts

Design Concept

Your vision is translated into a cohesive design direction through curated mood boards, material palettes, space planning, and 2D/3D visualization as needed. Each concept balances aesthetics, functionality, and flow ensuring the design supports daily use, brand perception, and long-term performance.

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execution and styling

Execution & Styling

From procurement through installation, we oversee and coordinate each phase with precision and attention to detail. Our execution process ensures the final environment is cohesive, intentional, and fully aligned with the approved design reducing friction, delays, and costly revisions.

How It Works

A structured, collaborative process designed for clarity, confidence, and execution.
home discovery call

Discovery Consultation

A strategic consultation to clarify objectives, priorities, and the role your space must play in daily life or business operations. This phase defines scope, decision criteria, and success metrics early establishing a clear foundation for confident, efficient execution throughout the project.

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design concepts

Design Concept

A clearly defined design direction informed by strategy, spatial logic, and material intent. Concepts are developed to support usability, brand alignment, and long-term performance guiding all downstream decisions with clarity and confidence..

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execution and styling

Execution & Styling

Execution is guided through strategic oversight, vendor coordination, and design governance. Every element is aligned to the approved direction, ensuring clarity, consistency, and a seamless final result without unnecessary delays or decision fatigue.

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What Our Clients Experience

This home feels like a reflection of my soul. Jalicia created a space I didn’t even know I was worthy of until I stepped into it. Every room speaks to my spirit.

Michelle R.
Residential Full-Service Design – Austin, TX

I’ve worked with designers before, but Jalicia is in a league of her own. She brings structure, clarity, and grace to every step. Our boutique went from basic to breathtaking—and our sales reflect it.

Vanessa G.
Commercial Boutique Renovation – Bee Caves, TX

Working with A Woman’s Touch was transformational. Jalicia doesn’t just decorate—she aligns your space with your identity. I walk in every day and feel grounded, inspired, and successful.

Elena M.
Kitchen + Dining Remodel – Lakeway, TX

I initially hired Jalicia for interiors. I didn’t realize I was hiring someone who would refine the energy of my entire brand. The space she designed became an extension of my identity clean, powerful, intentional. Clients notice the difference immediately.

Jordan T.
Commercial Office Redesign – Austin, TX
Press features
Design Council
American Society Interior Designers
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MBW Instagram Feature

Design Trade Partners

We collaborate with trusted trade and retail partners to source refined furnishings, lighting, and materials for residential and commercial projects.
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Our UPCOMING PROJECTs

Mockingbird Residence — Dallas, TX

Luxury Residential Renovation + Interior Architecture
Status: In progress design development + final render phase

Overview:
The Mockingbird Residence is a full transformation of an outdated Dallas property into an elevated, sculptural home that blends quiet luxury, warm minimalism, and AWT’s signature feminine architectural curves.

Challenges:
The existing layout felt closed-in, dark, and lacking identity. The client wanted a home that felt expressive yet serene modern, editorial, and timeless with an emphasis on flow, texture, and high-impact statements.

Design Goals:

  • Introduce architectural curves and sculptural lines throughout the entry, wine room, and living spaces
  • Incorporate rich materials including limewash, stone, fluted detailing, and warm wood tones
  • Create bold, museum-like moments while maintaining softness and livability
  • Design a cohesive atmosphere that elevates the home’s character and resale value

What We’re Creating:
A refined, gallery-inspired residence that blends form, mood, and emotional clarity a space that feels both cinematic and deeply personal.

View PDF

Frequently Asked Questions

Clarity, Confidence, and Peace of Mind

What’s the typical project timeline?

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We tailor each project to your needs, but most timelines range from 8–16 weeks depending on scope. You’ll receive a clear schedule during the proposal phase, and we manage every detail to ensure a smooth, on-time delivery.

Do you work with a specific budget range?

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We typically partner with clients investing $25K–$150K+ for full-service residential design, depending on scope and furnishings. Our clients value thoughtful design not only for aesthetics but for how it impacts their daily life, mood, and well-being.

What if I don’t connect with the initial concept?

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Our process is highly collaborative. If something doesn’t feel right in the initial design, we refine it together. Your space should reflect your essence—we won’t move forward until it feels right for you.

Feel Confident Before You Commit

Work With A Woman’s Touch

We partner with discerning residential and commercial clients on thoughtfully scoped projects. Design Discovery Sessions are required to begin.

Ready to Explore Your Space

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